Do you really know who your customers are? When it comes to selling wine, it is easy to think that your customer is anyone who drinks wine. But, that's not necessarily the case. Wine can actually be a pretty personal choice - some buy for cost, others it's loyalty to a certain region, grape or… Continue reading How well have you defined your customer?
Category: Business & Marketing
A brief look at automation in winemaking (and a flashback to Januik)
Plainly speaking, automation is a part of wine making. The larger the winery, the more automation is used. Why? The use of automation in winemaking saves time and money for wineries. Granted, there is always the initial investment costs, but more often than not, the return on investment (or ROI) is well worth it. In… Continue reading A brief look at automation in winemaking (and a flashback to Januik)
Are robots making your wine?
Artificial intelligence (AI) is taking 2018 by storm, becoming mainstream in just about every industry. From capturing and analyzing large amounts of data, to automating workflow processes, the possibilities are endless. In the wine industry, consumers have actually been using AI for awhile now in the form of apps, helping them to chose their next… Continue reading Are robots making your wine?
Three Key Items to Think About When Creating a Website
Anymore consumers are going to the internet to decide everything from what wine to drink with dinner to what car to buy. This means that every business needs an internet presence in order to be seen and increase consumer awareness. But, before you jump feet first into creating a website, here are a few points… Continue reading Three Key Items to Think About When Creating a Website
Social Media as a Sales Funnel? An interesting perspective on how to use social media to build your brand.
Social media is confusing. I should know, I work in the field. There are so many different options when it comes to the different social media tools out there, it is nearly impossible for a business to know where to focus time and efforts. I recently read an article written by social media expert, Frank J.… Continue reading Social Media as a Sales Funnel? An interesting perspective on how to use social media to build your brand.
Chateau Miraval Under New Celebrity Ownership, Oh Jeez
When my husband informed me on Thursday that Brad Pitt and Angelina Jolie purchased Chateau Miraval, my first response was: "of course they did." I also assume they adopted a village of orphans and found a cure for some rare disease. #BitterMuch? I first stumbled upon Chateau Miraval and their Pink Floyd Rosé during my… Continue reading Chateau Miraval Under New Celebrity Ownership, Oh Jeez
Drawing on Inspiration from all aspects of the Wine World
A few weeks back, I read an article on Dr. Vino about a wine importer, Martine Saunier. Something about Martine or the article stuck with me and I couldn't shake it. The article, Martine's Wine, an importer, changes hands, discussed Martine Saunier, a woman wine importer who started her import business in 1979. She is… Continue reading Drawing on Inspiration from all aspects of the Wine World
A Deeper Look into How Wineries are Using Twitter Part 2
Using Twitter is harder than it looks. And I am not talking about keeping your tweets to under 170 characters. Being active on Twitter takes time and engaging on Twitter takes nerves. I wrote my initial post, wondering why Wineries were not engaging with their followers and consumers. I am sure that anyone who looked… Continue reading A Deeper Look into How Wineries are Using Twitter Part 2
A Deeper Look into How Wineries are Using Twitter Part 1
Social Media has been around for a while, but its use and power have really only recently been discovered. Granted, there have been the few smart companies and professionals that have been using these tools since their birth, but for the rest of us, this is all pretty new. I recently read an article in… Continue reading A Deeper Look into How Wineries are Using Twitter Part 1
Winery Advertising, Social Media and the FTC
The FTC has decided to review its policy in regards to alcoholic beverage company advertising and social media. OK, makes sense - I am sure it is antiquated, as-are most government policies and regulations. However, it looks like the government may be taking it a bit too far - in an article by Michael Doyle,… Continue reading Winery Advertising, Social Media and the FTC
The Splendid Grape 