There has been quite a bit of discussion surrounding (and bashing) wine experts. There is a feeling of hostility towards the experts, and I am sure there is a suspicion that these experts are being bought off by wineries, especially the more expensive ones. I am neutral when it comes to this issue. Maybe it… Continue reading Wine Tasting Experts vs the Average Wine Consumer – Is there Hope for the Rest of Us?
Category: Business & Marketing
Wineries and Social Media Challenges
I came across a post by Joe Roberts, discussing Social Media and Wineries. While I am new to the wine industry, I am not new to social media. I have been working at a social media company for the past two years. I agree with Roberts, social media is important for wineries (well any business,… Continue reading Wineries and Social Media Challenges
The Splendid Grape 