How well have you defined your customer?

Do you really know who your customers are? When it comes to selling wine, it is easy to think that your customer is anyone who drinks wine. But, that's not necessarily the case. Wine can actually be a pretty personal choice - some buy for cost, others it's loyalty to a certain region, grape or … Continue reading How well have you defined your customer?

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Social Media as a Sales Funnel? An interesting perspective on how to use social media to build your brand.

Social media is confusing.  I should know, I work in the field.  There are so many different options when it comes to the different social media tools out there, it is nearly impossible for a business to know where to focus time and efforts. I recently read an article written by social media expert, Frank J. … Continue reading Social Media as a Sales Funnel? An interesting perspective on how to use social media to build your brand.

The Top 5 Things I Learned From My First Video Blog

My brother and I want to take our blogging in a new direction this year, including using video blogs. And since we live in two different cities, we plan on using technology to our advantage and taste wine together online. Let's just say, video blogging is a lot harder than it looks. Our thought: split screen … Continue reading The Top 5 Things I Learned From My First Video Blog

A Deeper Look into How Wineries are Using Twitter Part 2

Using Twitter is harder than it looks. And I am not talking about keeping your tweets to under 170 characters.  Being active on Twitter takes time and engaging on Twitter takes nerves. I wrote my initial post, wondering why Wineries were not engaging with their followers and consumers. I am sure that anyone who looked … Continue reading A Deeper Look into How Wineries are Using Twitter Part 2

A Deeper Look into How Wineries are Using Twitter Part 1

Social Media has been around for a while, but its use and power have really only recently been discovered.  Granted, there have been the few smart companies and professionals that have been using these tools since their birth, but for the rest of us, this is all pretty new. I recently read an article in … Continue reading A Deeper Look into How Wineries are Using Twitter Part 1

Winery Advertising, Social Media and the FTC

The FTC has decided to review its policy in regards to alcoholic beverage company advertising and social media.  OK, makes sense - I am sure it is antiquated, as-are most government policies and regulations. However, it looks like the government may be taking it a bit too far - in an article by Michael Doyle, … Continue reading Winery Advertising, Social Media and the FTC

Wineries and Social Media Challenges

I came across a post by Joe Roberts, discussing Social Media and Wineries.  While I am new to the wine industry, I am not new to social media. I have been working at a social media company for the past two years. I agree with Roberts, social media is important for wineries (well any business, … Continue reading Wineries and Social Media Challenges