Social Media as a Sales Funnel? An interesting perspective on how to use social media to build your brand.

Social media is confusing.  I should know, I work in the field.  There are so many different options when it comes to the different social media tools out there, it is nearly impossible for a business to know where to focus time and efforts. I recently read an article written by social media expert, Frank J. … Continue reading Social Media as a Sales Funnel? An interesting perspective on how to use social media to build your brand.

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Wineries and Social Media Challenges

I came across a post by Joe Roberts, discussing Social Media and Wineries.  While I am new to the wine industry, I am not new to social media. I have been working at a social media company for the past two years. I agree with Roberts, social media is important for wineries (well any business, … Continue reading Wineries and Social Media Challenges